Thread Experiment

IMPLEMENTING SOCIAL CHANGE AND CAUSE MARKETING IN RETAIL

HAWKINS MIKITA works with THREAD EXPERIMENT (ThreadEx) to design, implement, and manage its one-for-one cause marketing campaign supporting homeless shelters around the country via the sale of #BeddingForMen. Hawkins Mikita conducts research and outreach strategies to target shelters that provide emergency housing and transitional housing programs particularly for homeless youth. Hawkins Mikita liaises between ThreadEx and shelter partners to ensure donations are successful and the partners' important needs are met to the best of ThreadEx's ability. Hawkins Mikita designs and manages online social media campaigns and branded graphics to increase online visibility of the ThreadEx brand.

Hawkins Mikita utilizes innovative and creative strategies to help companies give back to their communities and develop strong relationships with their customer base.