Right Action for Women

EXPANDING ONLINE CAMPAIGNS FOR AN ENGAGED SUPPORT BASE

HAWKINS MIKITA works with CHRISTINA APPLEGATE's RIGHT ACTION FOR WOMEN (RAW) to analyze online social media performance and to implement new campaigns and approaches to expand RAW's online visibility and attract engaged supports in RAW's fight against breast cancer. Building off of RAW's existing campaigns with ASICS and IT'S A 10 HAIRCARE, Hawkins Mikita executed improved online strategies to increased RAW's brand visibility across multiple social media platforms and further expanded its cause marketing success. Hawkins Mikita worked with RAW to find exciting brand ambassadors in order to engage a larger audience and attract further support for RAW's mission.

Hawkins Mikita continues to develop RAW's online brand and follower engagement by implementing new lifestyle campaigns that compliment and enhance the organization's mission and visibility. Hawkins Mikita works with Christina Applegate and RAW to engage influencers and supporters for greater impact and social change.